I am excited to formally announce that we are changing our chapter's name! In order to fully align with APTA's new branding initiative, the 2021 NYPTA Delegate Assembly voted unanimously at its Spring meeting to change the chapter's name from the New York Physical Therapy Association to APTA New York.
What does this mean?It means:
Our chapter is embracing APTA’s strategic plan objective to embody the APTA mission and vision through an integrated brand strategy.
By unifying our Chapter’s branding, we will create clarity for our members and potential members. It will be easier to recognize APTA’s collective offerings and value.
A unified brand will help us provide a more consistent member experience.
By creating a more unified brand, we strengthen our voice and our ability to represent and advocate for our members, the physical therapy profession, and the people we serve.
Even though we are changing our name, we are not changing our mission or vision. Over the next few months, we will roll out this change by updating our chapter’s logo, website, and messaging to align with APTA’s leading brand.
This new brand represents an investment in the future to maximize our impact. Along with APTA, we're building on 100 years of success by positioning ourselves for the next 100 years.
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