Key steps to Rebranding NYPTA to APTA New York

In my last announcement, I excitedly shared that the New York Physical Therapy Association was rebranding to APTA New York to “embrace APTA’s strategic plan objective to embody the APTA mission and vision through an integrated brand strategy.” 

Beyond the name change, there’s a lot that goes into rebranding.  This is a process that will not happen overnight, and as such our approach to this huge undertaking is to phase in changes in over time.

The official launch of APTA New York is scheduled for the week of November 1^st.  During this week the following assets will be rebranded:

• Website Domain
• Key/Main website pages will have the new logo
• Social media Accounts
• Digital newsletter
• Email accounts associated with the Chapter
• Email template, and other templates/forms
• Chapter leadership & staff email signatures

Over the next few months’ other updates will include:

• Chapter stationary and business cards
• Chapter office building signage
• Other collateral material
• Interim website refresh (updating fonts/color palette)

Throughout 2022:

• Complete website redesign (design and content)

In short, just about every touchpoint of the Chapter will need to be updated to reflect to new brand.

This is an exciting period for the Chapter!

Kind regards,

Peggy Lynam PT, DPT

NYPTA President